A live, hands-on virtual cohort for business owners who want a video podcast that actually supports sales, visibility, and growth.

Grow Your Business:

Launch a Video Podcast in 30 Days.

This is for you if...

You’ve thought about starting a podcast, but keep putting it off
You don’t want a hobby show - you want something tied to sales, authority, or visibility
You’re overwhelmed by formats, gear, platforms, and “best practices”
You value structure, deadlines, and accountability over endless tutorials
You want to launch once, the right way, instead of restarting over and over

This is not about chasing views or becoming an influencer.

It’s about building a podcast that actually fits your business and your life.

noun: cohort; plural noun: cohorts

1.

a group of people with a shared characteristic.

co·hort

/ˈkōˌhôrt/

Jeff Taylor :

Founder, Monster.com, Boomband.com

Esther Blum,

MS, RD, CDN, CNS

The Midlife Realignment

Podcast

EstherBlum.com

$497

Your
outcome after the 30 days

Your first video podcast episode launched
Not just planned or recorded - published and out in the world.

A clear podcast concept and positioning
You’ll know exactly what your show is about, who it’s for, and how it supports your business.

A simple, sustainable format

An episode structure and cadence that fits your schedule and won’t become another time sink.

Clarity on gear and setup
Enough technical guidance to move forward confidently without overcomplicating things.

A realistic path forward
A clear plan for what to record next so momentum doesn’t stop after the cohort ends.

This isn’t about becoming a podcaster.
It’s about launching a video podcast that actually works for your business.

Working with Brian Kelsey was 100% the right choice.

Every coaching call led to practical, actionable advice—he’d solve in minutes what I’d been spinning on for days. His decades of experience didn’t just help me launch my show; they catapulted me at least five years ahead of where I would’ve been on my own.

And on top of all that, Brian’s just awesome. His encouragement and can-do attitude made it feel inevitable that I’d launch my show, and do it well.

Chris B.

How the 30 Days Work

This cohort is structured to keep things simple and moving.

We meet live on Zoom over 30 days, once a week
Each session has a clear focus and outcome
You’ll always know what to work on next.
Sessions are Tuesdays at Noon (eastern)

The goal is momentum, not perfection.

What’s Included

~6 hours of live, virtual group sessions
All sessions recorded and made available next day if you can't attend.
A small cohort (around 20) so there’s room for real guidance
A private Slack channel to ask me (and others) questions anytime
Optional ongoing support via a private Slack channel after the cohort ends ($99/month), if you want continued guidance.
Optional podcast editing and production services available if you want help beyond the launch

Cohort Details

Price: $497
Format: Live, virtual cohort
Timeline: 30 days
Runs only if minimum participation is met
If it doesn’t move forward, all payments are fully refunded

Ready to Launch Your Video Podcast?

If this sounds like the right next step, save your spot below.

Submitting this form lets me send you next steps, including how to secure your spot with payment. You’ll only be charged if the cohort moves forward.

$497
Live · Virtual · 30 days

No spam. No pressure.
If you decide not to move forward, you won’t receive any additional sales emails.